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About Us


Bell Frankie + Co is a premium statement accessories brand located in Melbourne, Australia.

Bell Frankie + Co was born out of a desire to create innovative, accessible pieces with a sense of timeless wearability and style.

Mixing vibrant colours and textures,  every collection endures the test of time after seasonal whims have faded away. Remaining true to a strong vision, the Bell Frankie + Co pieces can be worn for a casual day time affair or just as easily at an elegant evening party. Mastering the essence of eye-catching chic whilst effortlessly creating a distinct brand of craftsmanship.



Amy Ardlie (nee Bell) and Georgie Browne friendship blossomed when they both found themselves working as designers for one of Australia’s leading lifestyle retailers, Country Road. Soon after having babies in 2013 they launched Bell Frankie + Co. The pair who wanted to incorporate their love of design, all things colour and bohemian jewellery did this creating a fully fledged brand, Bell Frankie + Co.

As the business has evolved, Amy Ardlie now runs the brand solo as a modern mumma juggling new season collections, the new shop (in Melbourne) and her two gorgeous children Heidi and Alby.

Amy not only lives and breathes Bell Frankie + Co but epitomises everything the brand stands for.


Using only high-end materials such as Swarovski crystals, perspex, leather and embellished embroidery, Bell Frankie & Co prides itself on its unique approach towards jewellery design. Utilizing vibrant colour and seasonally relevant tones, Bell Frankie & Co makes a statement wherever it goes, turning heads along the way. Ardlie’s motto is “bohemian luxury”, and their eponymous accessories label stands by this ethos, bringing the wow factor to each of their neckpieces, clutches and earrings.