About Us – Bell Frankie + Co

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About Us


Bell Frankie + Co is a premium statement accessories brand located in Melbourne, Australia.

Bell Frankie + Co was born out of a desire to create innovative, accessible pieces with a sense of timeless wearability and style.

Mixing vibrant colours and textures,  every collection endures the test of time after seasonal whims have faded away. Remaining true to a strong vision, the Bell Frankie + Co pieces can be worn for a casual day time affair or just as easily at an elegant evening party. Mastering the essence of eye-catching chic whilst effortlessly creating a distinct brand of craftsmanship.

This season, we are thrilled to launch three ranges of newly designed Bell, Frankie + Co designs. Launching in time for Spring, Summer and High Summer.

Our online store is the ultimate shopping destination but if you feel like you would like to see and play with the product we have recently opened a shop in Melbourne, Victoria.



Amy Ardlie (nee Bell) has always had creativity in her blood.  Amy began her studies in Jewellery at University and it wasn’t until an incredible adventure traveling overseas she was inspired to enrol into fashion school.

Amy’s fashion studies paid off, entering women’s retail design as a junior pattern maker and growing into being a designer in womenswear and kidswear at Country Road and Elwood.

Amy wanted to incorporate her love and passion of design, all things colour and bohemian jewellery. So in 2013 after the arrival of Amy’s first baby Heidi, Amy decided she was ready for a change and put everything she had learned into starting up Bell Frankie + Co with friend Georgie Browne. Since then they have parted ways but Amy continues to fly the Bell Frankie + Co flag.

Amy Ardlie is a modern mumma juggling new season collections, the new shop (in Melbourne) and her three gorgeous children Heidi, Alby and Violet.

Amy not only lives and breathes Bell Frankie + Co but epitomises everything the brand stands for.